10 reasons PR is a tough job

Hello all, so I’m going to go on a little rant about a sudden realization, and let me tell you, it has been an absolute crazy last two weeks. This is the end of week nine here at the UO and life as a J-student is hectic as ever. Especially going into my senior year, I mean wow!

This last week I realized I only have one year left in Eugene, and I just registered for my last fall term on Thursday. Since then, I’ve understood that I now have to figure out what to do with the rest of my life. As a double major in PR and advertising, I have heard from professors, friends and academic advisors to not double major. But I like to be uncomfortable and pushed outside of my comfort zone; so I took on the challenge.

Although one year may seem like a long time, I don’t think it is. I need to figure out where I want to live, if I’m going to continue educating myself and get a masters or if I want to take some time off and travel abroad. I have so many options, and what seems like such a short amount of time.

I will make it work, and as I’m getting closer to graduation I’ve began researching what it would be like to work in the world of communications and some of the difficulties that come along with being a PR professional. I’ve been trying to find real world advice so that I am best prepared, and I stumbled upon this article.

Image from PR Daily article

Image from PR Daily article

Ragan’s PR Daily made a list of 10 reasons why being a PR pro is one of the toughest jobs you could have. So this week that’s what I’m going to talk about! However, I’ve tweaked the list a little to keep with the overall theme of my blog. To see PR Daily’s original 10 reasons read this article.

10. Demanding clients. They always want more results. Which I believe is the same for fashion communications and PR professionals in general.
9. Demanding clients/designers. See above.
8. Go-sees, meetings, fittings, repeat. Everyday is filled with these, and even more so during fashion week.
7. Time management difficulties. No matter how many clients you have, how many designers you’re working for, or how many fittings you have to be at, the work has to get done. Don’t forget that, you can do it!
6. Getting the raise you want is no easy feat. The economy aside, it’s tough enough showcasing the value in the results we achieve for clients. I believe the fashion world is one of the most competitive fields to be a part of, so work hard and you’ll get noticed for all your hard work.
5. New tools keep appearing. There is a constant need to stay on top of the newest resources that are available and a need to be prepared to offer counsel on them. This is something I believe will never change.
4. Nothing is harder than securing a top-tier media interview. Even when we send polished resumes and have adequate training and skills, it is still difficult to get those interviews you really want. Keep striving!
3. Nothing is harder than securing an interview, regardless of outlet. There are fewer media outlets and reporters than ever before.
2. You’re always on-call. There’s no traditional work schedule. I think if you check any fashion communicators inbox, you’ll find conversations happening at every time of the day.

Lastly, according to PR Daily, the number one reason why being a PR professional is one of the toughest jobs you could have:

1. “To borrow a line from Rodney Dangerfield: Hey, we get no respect. Whether it’s battling for more budget from clients or defending ourselves against the actions of unethical agencies and PR pros, we always have an uphill battle against others.”

Well, there you go. That is a combination of 10 reasons why PR is a tough job in both fashion communications and in for PR professionals in general. Hopefully reading this, it will better prepare me for the future!

Until next time,
xoxoxo
Chelsea

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A Little About Infographics

Hello all! So for one of my classes here at the UO I made a mock infographic for a client of my choice. The class that I am enrolled in is a part of my PR sequence; J452 is a writing intensive course that focuses on improving student’s writing skills.

Infographics can be extremely valuable in the work place. Many people use them to show comparisons, such as bar graphs or pie charts, along with icons to represent groups.

According to MDG, infographics “illustrate information clearly and quickly in graphic form, which would otherwise be lengthy and complex in text form.” Which I completely agree with, and I think that infographics really are the ideal way for people to communicate whose attention and time are both limited. MDG also says that infographics condense complex information into graphical elements that are attention grabbing. Infographics really capture a person’s eye and absorbs their mind. Which I 100 percent agree with.

Now, I have a few tips to creating an infographic. First off, don’t be surprised to want to pull your hair out or scrap your design what seems like 500 times. This is normal. It just takes patience and love.

  • Well researched and accurate data is crucial. If you don’t have research to back up your infographic, you have a problem.
  • An intriguing and eye catching design.
  • Be patient. It will take time to make your graphic perfect, and often times it won’t be what you expected.
  • Play with the typography, spacing, alignment and colors. All these factors can make an infographic that much stronger.
  • For personal use, an interesting topic that bloggers and readers will want to share.
  • For professional use, stay within the color scheme of the company; you want the graphic to be appealing to them.

These tips are based off of my personal experience from making an infographic and tips that I think would be helpful. Below is the infographic that I created for my J452 class. I created a mock infographic for Nordstrom, Inc.

While creating my infographic, I thought of myself as a PR professional that already worked for Nordstrom, Inc. and whom was asked to create a plan to convince the higher-ups of Nordstrom to allocate more funds to e-commerce, mobile commerce and IT.

I encourage all my readers to give me feedback, as I am still a student, I love constructive criticism that will help me become the absolute best professional I can be.

Until next time,
xoxoxo
Chelsea

Infographic