Lingerie, panties and bras. After hearing these words, Victoria’s Secret instantly pops into every girl’s mind. Now, ready for the exciting news? The annual fashion show is packing up and going to London! I can hear the screaming girls all the way from Oregon. This will be the first time in company history that the VS crew, models and show producers will make their way over the Atlantic for one of the most high-profile marketing events of 2014. According to Columbus Business First, VS has considered making the move across the big pond as far back as 1998, but CEO Ed Razek said the company wasn’t well enough known.
On Tuesday, Adriana Lima and Candice Swanepoel made an appearance at London’s flagship location, the Bond Street store, along with Razek to announce the exciting news. Just imagine how crazy girls were going when they heard! According to ‘The Big Story’ on ap.org, the event will be held at Earls Court in the fall and telecast from CBS on December 2. Get ready London; an incredible event is coming your way.
Lima believes that this is the biggest fashion show in the world, and trust me, many girls think so too. After the VS show this winter, I think it’s likely that Victoria’s Secret will be more present internationally, and I think that the company will gain much more exposure by making this big international push. In recent years, Los Angeles, Miami and New York have hosted the event, and 192 countries have broadcast it. That’s a copious amount of people watching; just imagine the pressure the models and crew have!
The VS fashion show always has the most exquisite angel wing creations, unique lingerie, amazing live performances by top entertainers and of course, the million-dollar bra. What will they come up with next? See you this winter VS!
Until next time,