And the winners are…

Hello, I hope everyone has had a great week and enjoying their weekend so far! Let me tell you, has this week been hectic. As of right now, I’ve been awake for 62 hours with an hour and a half power nap this morning at 9:30. I am so happy to be done with this term and that much closer to summer vacation!

But, and there’s ALWAYS a but… I am sad to say that I will no longer be making contributions to this particular blog. This blog has been created for a school assignment, but [there it is again] in a couple of weeks once summer has begun I plan to start a new page on my blog as I start my journey going into my senior year here in Eugene.

As some of you may know, the CFDA Fashion Awards were Monday evening and the winners have been announced. Before I jump into announcing the awards, I want to give a little background on the awards, for more information visit CFDA’s website.

This year the awards will be hosted by film director and screenwriter John Waters at Alice Tully Hall, Lincoln Center. For the thirteenth year in a row, the evening was generously underwritten by Swarovski.

On Monday, the event recognized the contributions made to American fashion by individuals from all areas of the industry and related arts. Awards were given for designer of the year in womenswear, menswear and accessories as well as for accomplishments in journalism, creative vision and lifetime achievement.

The CFDA Fashion Awards Guild [an invitation only network consisting of only top fashion retailers, journalists, stylists, influencers and the 450+ member designers of the CFDA] submitted their nominations for each award category; all nominees and recipients of the honorary awards are ratified by the CFDA Board of Directors.

CFDA

And the winners are…

Womenswear Designer of the Year

Photo via http://cfda.com/designer/joseph-altuzarra

Jason Altuzarra

 

 

 

 

 

 

 

Menswear Designer of the Year

Maxwell Osborne & Dao-YiChow for Public School

Maxwell Osborne & Dao-YiChow for Public School

 

 

 

 

Accessories Designer of the Year

Ashley and Marykate Olsen for The Row

Ashley Olsen and Mary-Kate Olsen for The Row

 

 

 

 

Swarovski Award for Womenswear

Shane Gabier & Christopher Peters for the Creatures of the Wind

Shane Gabier & Christopher Peters for the Creatures of the Wind

 

 

 

 

Swarovski Award for Menswear

Tim Coppens

Tim Coppens

 

 

 

 

Swarovski Award for Accessory Design

Irene Neuwirth

Irene Neuwirth

 

 

 

 

Fashion Icon Award

Rihanna

Rihanna

 

 

 

 

 

Receiving a CFDA Fashion Award is more than just a sculpture to put on display. The annual event and awards are presented in collaboration with Swarovski. Recipients in each category will be receiving generous financial support from the company as well as exposure to the company’s vast and innovative crystal products and applications for fashion.

Tom Ford, Bethann Hardison, Paul Cavaco, Raf Simons [for Christian Dior], and Ruth Finley were also recognized and awarded for their contributions to the fashion world.

There you have it folks (can you tell I’m a true 90s child?), the winners for the 2014 CFDA Fashion Awards. It’s been great beginning my blogging career, if you will, and I look forward to continue once the craziness of finals passes!

Until Next Time,
xoxoxo
Chelsea

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“And the 2014 CFDA Fashion Awards Winners are….” CFDA. CFDA, 3 June 2014. Web. 3 June 2014. <http://cfda.com/blog/and-the-2014-cfda-fashion-award-winners-are>.

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Getting to know the CFDA Fashion Awards Nominees

How excited is everyone for the CFDA Fashion Awards tomorrow?! Now I know some people may not be as familiar with the CFDA awards or this years’ nominees, so that is just what I’m going to talk about today.

This annual awards event will be be hosted by film director and screenwriter John Waters tomorrow! According to CFDA, the event recognizes all of the outstanding contributions made to American fashion by individuals from all areas of the industry and related arts. Awards will be given for design excellence in womenswear, menswear and accessories, as well as extraordinary accomplishments in journalism, creative vision and lifetime achievement; the CFDA Fashion Awards are presented in collaboration with Swarovski.

Awards include:

  • Womenswear Designer of the Year
  • Menswear Designer of the Year
  • Accessories Designer of the Year
  • Swarovski Award for Womenswear
  • Swarovski Award for Menswear
  • Swarovski Award for Accessories
  • The Founder’s Award in Honor of Eleanor Lambert
  • Board of Directors’ Tribute
  • Geoffrey Beene Lifetime Achievement Award
  • International Award
  • The Media Award in Honor of Eugenia Sheppard
  • Fashion Icon Award

Get to know the CFDA nominees, all information and photos are from The New York Times Fashion & Style section:

Photograph by Steven Klein

Alexander Wang: He has been in the fashion business for nine years now, has over 18 businesses throughout the world and has sold his collections in over 50 countries. In previous years he has been nominated for CFDA awards 11 times and has won three times. This year, he is nominated for both Womenswear Designer of the Year and Accessories Designer of the Year. Get to know the brand: An American in Paris, Again.

 

Photo via http://cfda.com/designer/joseph-altuzarra Joseph Altuzarra: He has been in the fashion business for six years now and has sold his collections in over 25 countries. In previous years he has been nominated for CFDA awards four times and has won twice. This year he is nominated for Womenswear Designer of the Year. Get to know the brand: Another Season, Another Show.

 

Photo via http://cfda.com/members#!marc-jacobs

Marc Jacobs: He has been in the fashion business for 30 years now and has over 275 businesses throughout the world. In previous years, Jacobs has won nine CFDA awards and this year he is nominated for Womenswear Designer of the Year. Get to know the brand: Peeling Back Time at Marc by Marc Jacobs.

 

 

Photo via http://cfda.com/designer/public-schoolDao-Yi Chow & Maxwell Osborne, Public School: They have been in the fashion business together for six years now and have sold their collections in over 10 countries. In previous years, the duo have been nominated for CFDA awards twice and have won once. This year they are nominated for Menswear Designer of the Year. Get to know the brand: The Point Men for Public School.

 

Photo via http://cfda.com/designer/marcus-wainwright-and-david-neville-for-rag-bone

Marcus Wainwright & David Neville, Rag & Bone: They have been in the fashion business together for 10 years now, have over 17 stores throughout the world and have sold their collections in over 57 countries. In previous years, the duo have been nominated for CFDA awards five times have have won twice. This year they are nominated for Menswear Designer of the Year. Related: Staples to Covet.

 

Photo via http://cfda.com/members#!thom-browne

Thom Browne: He has been in the fashion business for 13 years now, has two stores throughout and has sold his collections in over 27 countries. In previous yeas he has been nominated for CFDA awards five times and has won twice. Get to know the brand: Being Thom Browne: His Moment Is Now.

 

Photo via http://cfda.com/designer/jack-mccoullough-lazaro-hernandez-for-proenza-schouler-2

Jack McCollough & Lazaro Hernandez, Proenza Schouler: They have been in the fashion business together for 12 years now, have four stores [almost five] and have sold their collections in over 50 countries. In previous years, the duo have been nominated for CFDA awards 10 times and have won five times. Get to know the brand: Proenza Schouler: 2 Americans in Paris.

 

Photo via http://cfda.com/designer/ashley-olsen-mary-kate-olsen-for-the-row

Ashley Olsen & Mary-Kate Olsen, The Row: They have been in the fashion business together for eight years now, have one store and have sold their collections in over 40 countries. In previous years, the duo have been nominated for CFDA awards twice and have won once. Get to know the brand: Good Things Do Come in Paris.

 

Swarovski Award for Womenswear Nominees:

Photo via http://cfda.com/designer/shane-gabier-and-christopher-peters-creatures-of-the-wind

Shane Gabier & Christopher Peters, Creatures of the Wind

Rosie Assoulin

Rosie Assoulin

Wes Gordon

Wes Gordon

 

 

 

 

 

Swarovski Award for Menswear Nominees:

Shayne Oliver for Hood by Air

Shayne Oliver for Hood by Air

Tim Coppens

Tim Coppens

Todd Snyder

Todd Snyder

 

 

 

 

 

Swarovski Award for Accessories Nominees:

Jennifer Fisher

Jennifer Fisher

Marc Alary

Marc Alary

Irene Neuwirth

Irene Neuwirth

 

 

 

 

 

The Founders Award in Honor of Eleanor Lambert

Bethann Hardison

Bethann Hardison

 

 

 

 

 

Board of Directors’ Tribute

Ruth Finley

Ruth Finley

 

 

 

 

Geoffrey Beene Lifetime Achievement Award

Tom Ford

Tom Ford

 

 

 

 

 

International Award

Raf Simons for Dior

Raf Simons for Dior

 

 

 

 

The Media Award in Honor of Eugenia Sheppard

Paul Cavaco

Paul Cavaco

 

 

 

 

 

Fashion Icon Award

Rihanna

Rihanna

 

 

 

 

 

Well there you have it, this years 2014 nominees for the CFDA Fashion Awards tomorrow! Below I have all my citations as well, so if you would like to see where I found my research just scroll down!

Until next time,
xoxoxo
Chelsea

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CFDA Fashion Awards. (n.d.). CFDA CFDA Fashion Awards Comments. Retrieved May 28, 2014, from http://cfda.com/cfda-fashion-awards

Introducing the 2014 CFDA Fashion Icon of the Year…. (2014, March 24). CFDA. Retrieved May 28, 2014, from http://cfda.com/the-latest/introducing-the-2014-cfda-fashion-icon-of-the-year

Get to Know the CFDA Nominees. (2014, June 1). The New York Times | Fashion & Style . Retrieved June 1, 2014, from http://www.nytimes.com/slideshow/2014/06/01/fashion/GET-TO-KNOW-CFDA-NOMINEES.html?hpw&rref=fashion&action=click&module=Search&region=searchResults&mabReward=relbias%3As&url=http%3A%2F%2Fquery.nytimes.com%2Fsearch%2Fsitesearch%2F%3Faction%3Dclick%26region%3DMasthead%26pgtype%3DSectionFront%26module%3DSearchSubmit%26contentCollection%3Dfashion%26t%3Dqry688%23%2FCFDA&gwh=C25CC260BCCFEDBF48FCE208928CAC66&gwt=pay#/CFDA

10 reasons PR is a tough job

Hello all, so I’m going to go on a little rant about a sudden realization, and let me tell you, it has been an absolute crazy last two weeks. This is the end of week nine here at the UO and life as a J-student is hectic as ever. Especially going into my senior year, I mean wow!

This last week I realized I only have one year left in Eugene, and I just registered for my last fall term on Thursday. Since then, I’ve understood that I now have to figure out what to do with the rest of my life. As a double major in PR and advertising, I have heard from professors, friends and academic advisors to not double major. But I like to be uncomfortable and pushed outside of my comfort zone; so I took on the challenge.

Although one year may seem like a long time, I don’t think it is. I need to figure out where I want to live, if I’m going to continue educating myself and get a masters or if I want to take some time off and travel abroad. I have so many options, and what seems like such a short amount of time.

I will make it work, and as I’m getting closer to graduation I’ve began researching what it would be like to work in the world of communications and some of the difficulties that come along with being a PR professional. I’ve been trying to find real world advice so that I am best prepared, and I stumbled upon this article.

Image from PR Daily article

Image from PR Daily article

Ragan’s PR Daily made a list of 10 reasons why being a PR pro is one of the toughest jobs you could have. So this week that’s what I’m going to talk about! However, I’ve tweaked the list a little to keep with the overall theme of my blog. To see PR Daily’s original 10 reasons read this article.

10. Demanding clients. They always want more results. Which I believe is the same for fashion communications and PR professionals in general.
9. Demanding clients/designers. See above.
8. Go-sees, meetings, fittings, repeat. Everyday is filled with these, and even more so during fashion week.
7. Time management difficulties. No matter how many clients you have, how many designers you’re working for, or how many fittings you have to be at, the work has to get done. Don’t forget that, you can do it!
6. Getting the raise you want is no easy feat. The economy aside, it’s tough enough showcasing the value in the results we achieve for clients. I believe the fashion world is one of the most competitive fields to be a part of, so work hard and you’ll get noticed for all your hard work.
5. New tools keep appearing. There is a constant need to stay on top of the newest resources that are available and a need to be prepared to offer counsel on them. This is something I believe will never change.
4. Nothing is harder than securing a top-tier media interview. Even when we send polished resumes and have adequate training and skills, it is still difficult to get those interviews you really want. Keep striving!
3. Nothing is harder than securing an interview, regardless of outlet. There are fewer media outlets and reporters than ever before.
2. You’re always on-call. There’s no traditional work schedule. I think if you check any fashion communicators inbox, you’ll find conversations happening at every time of the day.

Lastly, according to PR Daily, the number one reason why being a PR professional is one of the toughest jobs you could have:

1. “To borrow a line from Rodney Dangerfield: Hey, we get no respect. Whether it’s battling for more budget from clients or defending ourselves against the actions of unethical agencies and PR pros, we always have an uphill battle against others.”

Well, there you go. That is a combination of 10 reasons why PR is a tough job in both fashion communications and in for PR professionals in general. Hopefully reading this, it will better prepare me for the future!

Until next time,
xoxoxo
Chelsea

A Little About Infographics

Hello all! So for one of my classes here at the UO I made a mock infographic for a client of my choice. The class that I am enrolled in is a part of my PR sequence; J452 is a writing intensive course that focuses on improving student’s writing skills.

Infographics can be extremely valuable in the work place. Many people use them to show comparisons, such as bar graphs or pie charts, along with icons to represent groups.

According to MDG, infographics “illustrate information clearly and quickly in graphic form, which would otherwise be lengthy and complex in text form.” Which I completely agree with, and I think that infographics really are the ideal way for people to communicate whose attention and time are both limited. MDG also says that infographics condense complex information into graphical elements that are attention grabbing. Infographics really capture a person’s eye and absorbs their mind. Which I 100 percent agree with.

Now, I have a few tips to creating an infographic. First off, don’t be surprised to want to pull your hair out or scrap your design what seems like 500 times. This is normal. It just takes patience and love.

  • Well researched and accurate data is crucial. If you don’t have research to back up your infographic, you have a problem.
  • An intriguing and eye catching design.
  • Be patient. It will take time to make your graphic perfect, and often times it won’t be what you expected.
  • Play with the typography, spacing, alignment and colors. All these factors can make an infographic that much stronger.
  • For personal use, an interesting topic that bloggers and readers will want to share.
  • For professional use, stay within the color scheme of the company; you want the graphic to be appealing to them.

These tips are based off of my personal experience from making an infographic and tips that I think would be helpful. Below is the infographic that I created for my J452 class. I created a mock infographic for Nordstrom, Inc.

While creating my infographic, I thought of myself as a PR professional that already worked for Nordstrom, Inc. and whom was asked to create a plan to convince the higher-ups of Nordstrom to allocate more funds to e-commerce, mobile commerce and IT.

I encourage all my readers to give me feedback, as I am still a student, I love constructive criticism that will help me become the absolute best professional I can be.

Until next time,
xoxoxo
Chelsea

Infographic

All about those Chedz!!

So for this weeks blog post I’m going to talk about something outside of the fashion industry, only because I went to an amazing event today that I just can’t help not talk about it.

Photo by Chelsea

Photo by Chelsea

I went up to Portland today to a New Seasons Marketplace to help demonstration a new and upcoming favorite snack, Chedz! Chedz were started by Hall Brands about three years and they launched their first product line Chedz. These premium, baked cheese snacks have been in numerous New Seasons markets and Whole Foods in the Portland area since December. I was able to taste these snacks and learn all sorts of facts about them.

Susan and Matt Hall are the owners and founders of Chedz, and Hall Brands,and they started their company in Portland and that’s where they reside today. These premium cheese snacks are: all natural, low carb, source of protein, no sugar, source of vitamin A and calcium and they’re made with real Tillamook Sharp Cheddar.

Chedz are offered in two different flavors and they have gluten free ones too!

Photo by Chelsea

Photo by Chelsea

There are mild and spicy regular and then mild and spicy gluten free. The gluten free ones are good too! You know how some gluten free products just taste like dust and chalk? Well these don’t, you actually can’t tell a huge difference between the two! Which is awesome. These great little snacks are hand made in small batches in a warehouse on the waterfront downtown and Susan and Matt distribute all the product themselves!

For all you “Portlandians” go to your local New Seasons or Whole Foods and pick some up! Otherwise, all you “Eugeneians” will have to travel up I-5 North to get some! Or you can just bombard my house!

Until next time,
xoxoxo
Chelsea

YaY Wallet 1.0, this spring’s new go-to slim wallet!

DSC_4506

Have you ever gotten so annoyed with receipts bulking up your wallet or not having enough slits for your credit cards? Do you simply just want an ultra slim, custom constructed wallet? Well then try the YaY Wallet 1.0 that’s launching on May 7!

YaY Wallet is an American company where each and every wallet is handcrafted, highly  durable and woven with elastic. Sunchea Phou, the founder of YaY Wallet, has a vision and knows exactly what she wants, and her vision runs through her budding company; all the way from design to manufacturing as well as to every employee who believes in the brand.

Phou is the type of woman who loves creating fun and functional products; I mean she has been in the fashion industry for over 20 years! All she wants to do is something that makes everyone’s lives easier. She is also the type of woman who believes in being honest and transparent in her business practices along with standing up for business ethics.

YaY1040 Day Dreaming Nay frt

I believe that she’s on the most exhilarating rollercoaster ride and loving life right now, I mean she is an entrepreneur and has the control to create her own destiny simply by doing what she loves, how lucky! Plus, she founded this business to facilitate giving back to the community and non-profits, which must make her feel awesome! YaY Wallet partners with these non-profits to create a branded wallet with the organization’s logo and 50 percent of the retail sales will go to benefit their cause. I will absolutely be purchasing one of these awesome wallets to support these causes!

The YaY Wallet 1.0 will be available on Wednesday exclusively through CrowdSupply. These ultra slim,Photo by Jon Bebe  
handcrafted wallets accommodate two to ten credit cards with ease. They’ll even be offered in a wide variety of graphics and prints, there will literally be one for every individual and personality out there!

Personally, I think that Phou has done an excellent job enabling an efficient process through integrating design, manufacturing and distribution. The company also has an exceptional printing ability where the product will enter the market quickly and the graphics will [accurately] echo current fashion and culture trends.

I definitely can’t wait to pick up my personal handcrafted YaY Wallet 1.0 on Wednesday!  Until then, to learn more and see these fantastic and durable wallets check out the YaY website, and while you’re there check out this awesome video to see these affordable and custom constructed wallets in action!

Until next time,
xoxox
Chelsea

I would also like to give a special thanks to Jon and Mandy Bebe for giving me the opportunity to join them in spreading the word about the YaY Wallet 1.0 launch and for all of the provided details of the launch. I also want to thank them both for the above product photos which were taken by Jon himself.

Let’s walk barefoot….!

Could you go a whole day without shoes? What if it meant you could raise awareness for BLOG3_TOMSIIchildren’s health and education? Well, you can do both! On Tuesday, walk to campus, go to work or run your errands BAREFOOT. Let those feetsies and toesies breathe for the day and help TOMS raise awareness for the children. TOMS created a video to show how they made an impact with schools, companies and people across 50 countries last year.

Help me spread the word about this amazing event sponsored by TOMS and go barefoot with me and all my friends and coworkers on Tuesday. Here in Eugene, it’s supposed to be absolutely beautiful: 72 degrees and sunny!

You can help spread the word by going barefoot and telling your followers on social media platforms such as Twitter. I actually tweeted @TOMS just yesterday about this event and they retweeted me and 20 people retweeted it along with 14 people favoriting my tweet. That is the most action I’ve EVER gotten on one tweet, it felt pretty awesome if I’d say so myself.BLOG3_TOMSI

So! I hope to see all my fellow classmates, friends, family and coworkers walking barefoot as they go about their daily lives. Help me, and help TOMS raise awareness for children’s health and education.

Until next time,
Xoxox
Chelsea

VS Goes Abroad

Photo by Chelsea Matthews

Photo by Chelsea Matthews

Lingerie, panties and bras. After hearing these words, Victoria’s Secret instantly pops into every girl’s mind. Now, ready for the exciting news? The annual fashion show is packing up and going to London! I can hear the screaming girls all the way from Oregon. This will be the first time in company history that the VS crew, models and show producers will make their way over the Atlantic for one of the most high-profile marketing events of 2014. According to Columbus Business First, VS has considered making the move across the big pond as far back as 1998, but CEO Ed Razek said the company wasn’t well enough known.

On Tuesday, Adriana Lima and Candice Swanepoel made an appearance at London’s flagship location, the Bond Street store, along with Razek to announce the exciting news. Just imagine how crazy girls were going when they heard! According to ‘The Big Story’ on ap.org, the event will be held at Earls Court in the fall and telecast from CBS on December 2. Get ready London; an incredible event is coming your way.

Photo by Chelsea Matthews

Photo by Chelsea Matthews

Lima believes that this is the biggest fashion show in the world, and trust me, many girls think so too. After the VS show this winter, I think it’s likely that Victoria’s Secret will be more present internationally, and I think that the company will gain much more exposure by making this big international push. In recent years, Los Angeles, Miami and New York have hosted the event, and 192 countries have broadcast it. That’s a copious amount of people watching; just imagine the pressure the models and crew have!

Photo by Chelsea Matthews

Photo by Chelsea Matthews

The VS fashion show always has the most exquisite angel wing creations, unique lingerie, amazing live performances by top entertainers and of course, the million-dollar bra. What will they come up with next? See you this winter VS!

Until next time,
xoxox
Chelsea

Let the blogging begin!

NewYears14_CrookedRiver

Photo by Chelsea Matthews

All I want to do in life is create new things and share my ideas with the world and soak up the world around me. I seek out new inspiration all day, every day whether it’s from nature, people or my everyday surroundings. I want to be surrounded by the fashion industry because it’s an incredible niche and I want to be a part of creating and developing a brand. But mostly, I want everyone to be as excited as I am about this industry.

My blog will be focusing on creative and innovative public relations tactics involving fashion, design and event planning, along with current events and shows that are taking place in the fashion world. I’ve always wanted to start a blog but never had a clue of where to start. Now that I have new inspiration and a theme for my blog, I will be posting about stories and events that are relevant to the public communications world within the fashion industry. I look forward to getting started and expanding my knowledge about fashion communications and the fashion industry.

Until next time,
xoxoxo
Chelsea